Paddock Life Magazine

WHAT IS PADDOCK LIFE? PRINT IS DEAD, SO ARE VINYL RECORDS AND SO IS THE INTERNAL COMBUSTION ENGINE 180 pages makes Paddock life a weighty publication. We print on heavy coated art paper and our covers are soft laminated Art Board. We believe the touch, feel and even smell of a magazine is all part of the experience. Paddock Life doesn’t have a traditional cover shot neither does it have a big advert on the back cover, just our trademark carbon fibre print with a shining ‘P’ logo and a single colour block to identify the issue. Once inside you don’t have to thumb through pages of adverts before you get content; we don’t like that so we don’t do it. Motor Racing is a big part of our content, from GT3, Endurance, F1 to Classic racing, Hill Climbing and marquee races such as the Mille Miglia or Le Mans. You won’t find race results or championship standings as being a quarterly that wouldn’t make any sense. Our stories capture the beauty and passion of the events. Cars play a huge part in our lives, so we’ll always try to create interesting features. Not so much reviews, but our take on them. As a team we’ve owned and lived with some very interesting machinery so we try to temper our comments with real life experience that we think our readers can associate with. Anything with wheels and an interesting story, be it a motorcycle, mountain bike or skateboard. If it’s fun, cool and gets the adrenaline pumping then it has a place in Paddock Life. We understand our readers; Paddock Life was conceived as a magazine for us and our friends so our lifestyle features (usually with a link to petrol hedonism) play a huge part in the content.